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Stuti Shree


Patanjali: An ambassador of India and its roots.

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6 months ago
6 months ago
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The Baba Ramdev led, originally emerged in India, Patanjali goes by the culture of Ayurveda and its products are all made naturally. Patanjali Ayurved Limited is an Indian consumer goods company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi.

 It offers medicines and eatables which are derived and based on the formulas used since time immemorial. Patanjali’s combination of Ayurved and machine turns out for people as a representation of traditional India with its modern facets. Hence, all the generations are putting their trust and pride in this company.

Patanjali offers a wide range of food products which are made whilst keeping a perfect balance between quality and nutrition. Be it pulses, flour, juices, biscuits or spices, it maintains the taste and nutritional value of the products.

The Ayurvedic medicines heal the user naturally, increase the immunity and have no side effects. The products like Laxmivilas Ras, Kumaryaasava, Chayawanprash, Badam Pak etc are products that are consumed in almost every household by every member of the family.

Baba Ramdev, the yoga guru-turned-businessman, had Patanjali would continue to “double revenue every year” to cross Rs 20,000 crore in the year ended March 2018 and added that the brand would surpass the overall revenue of Hindustan Unilever by end of March 2019. Even though Patanjali has enjoyed an undisputed run in revenue generation, it has possibly seen the decline in growth in the past few months owing to multiple reasons. Through venturing into various other sectors, it isn't a household name anymore, rather eyes a global market, the gene has compensated with a dip in revenue generation. Of all the multiple other reasons for the decline in growth rates, the lingering effects of the demonetization and the implementation of goods and services tax (GST) have impacted the growth rate of Patanjali largely. “Besides, we invested our energy in developing infrastructure and this year, we focused on system development, and not just revenue growth.", says Balakrishna, CEO, Patanjali Enterprises.

Baba Ramdev still resides in his small wooden cabin even after all the luxuries he could have easily been able to afford. With his heart and soul devoted to the development of India’s financial status and stop money from getting drained out to other countries; he spreads his message with an easy smile. His company has helped in the Indian Government's focus on Make in India over the years and it also maintains superior quality. Patanjali has a production capacity of ₹350 billion(US$4.9 billion) and is in the process of expanding to a capacity of ₹60,000 crore. The repeated advertising strategy on various news channels, via electronic as well as print media, the sales only has the rapids of growth. Hence, Patanjali is a disruptor of sorts for the Indian homegrown business, authentically rooted in India.

Stuti Shree

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