All you need to know about YouTube Advertising
Nowadays, we can witness an increasing number of people spending tremendous amounts of time on YouTube all around the world. More than 1 billion people watch around 6 billion hours of YouTube video every month and more than half of YouTube video views come from mobile devices.
So, there is no. of potential customers on YouTube both at home and on the go. And you can decide when and where a video ad shows, and which potential customers see it. On the other hand, YouTube Advertising affects both brand awareness and purchase intention of consumers accordingly.
Benefits of advertising on YouTube
Here are many benefits of running video ads on YouTube or YouTube Marketing
- Connect With Potential Audience: Video ads can help you to connect with your potential customers in a more unique and memorable way. In YouTube Ads you can be personal, put the camera on yourself, share your expertise with the world or even explain how your product or service can benefit the audience. Moreover, you can show people why they should care about your brand or product.
- Reach the Right Audience: YouTube help you to reach your customers by topics on YouTube. Moreover, you can target them with keywords or demographics, like "women under 45".
- Create a Video Campaign Quickly: To reach your audience you only need to create your account then create or upload your video ad on it. And you're on your way to telling your story to the world.
- Measure Your Success: You can work out if you're reaching the right audience or not. You can check your Google Ads account for tracking views, costs and budget details. You can find out more about your viewers by visiting the "Analytics" tab in your YouTube Account. For instance, you can tell your customers are watching which video and for how long.
Viewers can discover videos in various ways on YouTube. For instance, they can discover a video by searching on the YouTube search page or by clicking suggested videos on the watch page or even choosing a video from the homepage feed. This means that on YouTube, you can more effectively find people who are searching for you and your brand.
There are no. of agencies who are providing the YouTube Advertising Services, but you need to be conscious while selecting a best suitable YouTube Advertising Agency according to your marketing needs. Jeewangarg.com is a leading Digital Marketing Agency in Delhi, India. We are your one stop destination for your SEO, SMO, PPC, and YouTube Advertising Needs.